Surrey Learn

Persuading and Influencing People - Online


Personal Effectiveness


Anyone who needs to get their point across in a persuasive way to initiate change, impel action or defuse difficult situations. It is relevant both for managers who want to get their team onside or those who have a specialist, technical or customer-facing role and who need to speak simply and powerfully to reach the hearts and minds of their audience.


2 x 3 hours on 1 day (you must attend all sessions)

Delegate rate

Approximately £100 per day per delegate. Charges depend on how many delegates book.

By the end of the modules you will be able to:

  • Recognise the difference between persuasion, influencing and manipulation
  • Understand what persuasion and influencing style you naturally prefer
  • Establish rapport confidently to enhance personal impact
  • Select different strategies that you can use to influence situations you encounter
  • Adapt your approach to your audience
  • Win others over to your point of view by focusing on what matters to them •
  • Immediately apply the skills you learned into your real life situations

Module 1: Assessing your style and assertiveness level

Your style – Positive and Assertive

  • Identify your own natural style of influencing and communication
  • Setting the context for this type of communication within your role
  • Getting your ideas across in an assertive and effective way

Aspects of Influential Communication

  • How non-verbal language can influence positively and negatively
  • Establishing and maintaining rapport through finding common ground
  • Your personal communication style – self-analysis/skills audit

Pre-course – to consider your natural style and assertiveness level

Module 2: Persuasive behaviours & situational management

  • Defining persuasiveness and what makes a person a good persuader
  • Questioning techniques and active listening skills
  • Persuasion tactics to shape others’ opinions and/or gain agreement

Dealing with Typical Situations

  • Preparing your argument by developing an persuasive strategy
  • Research - know your topic and your facts
  • How to handle sensitive and difficult issues

The Way forward

Summary, review and taking the new ideas back to your workplace

Pre-course – To consider a work issue which does or has caused you difficulties.


No dates are currently scheduled for this course.

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