Surrey Learn

Social Media in the Workplace - Online

Category

Communication Skills

Audience

This short course is suitable for all staff.

Duration

3 hours

Delegate rate

Approximately £100 per day per delegate. Charges depend on how many delegates book.

To give a brief overview of using Social Media in the workplace.

What do you know about social media?

A discussion of how different people use it 

The right platform for the job

  • What each service is good (and not so good) for (focusing on Facebook and Twitter, but some reference to Instagram and YouTube too)
  • A look at the interfaces on the web and mobile

Content that matters

  • Tips for creating meaningful, engaging content and campaigns for your audience
  • Positively engaging with other content creators (retweets, sharing, commenting, etc.)

Professional versus personal

  • How to balance tone of content between you, your organisation and the social media platform
  • Things to consider if you have personal social media accounts

Managing your audience

  • Moderating comments, encouraging positive behaviour and managing disruptive behaviour
  • Some discussion about why some are more difficult online and how to engage with it effectively

Beyond the basics

A very brief look at third party tools and paid services

Dates

No dates are currently scheduled for this course.

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